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WEBSITE COPY FOR THE SCHOOL OF THE NEW YORK TIMES

How do you take an institution like The New York Times and use that brand to launch an entirely new educational enterprise?

 

That was one of the central challenges I faced when I joined the project launch team of The School of The New York Times. Tasked with creating copy for the December 2015 site launch, including all homepage, landing page and interior page content, I set to work establishing a brand voice that was authoritative, insightful, inspiring and inviting. 

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